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Panels are very useful for perception mapping. However, it is not the best method to arrive at critical, statistical estimates of behaviourial outcomes. But, if the intention is to unearth a trend or establish a situation analysis in a given area or among a population group, panel research is a very good option as it can be done quickly, and at a much lower cost than standard face-to-face surveys.
Fixed longitudinal panels tend to suffer from the Hawthorne effect, which renders their outputs questionable. Our method is to have several baskets containing respondent pools of similar profiles (age/gender/occupation/location) and for every survey, randomly choose respondents from each basket basis of a quota for each profile mix. Through this method, we minimize the Hawthorne effect since the probability of the same respondent receiving a call multiple times during the year is improbable.
Sambodhipanels already maintains has a list of 40,000 curated phone numbers (and counting) across urban and rural India. The numbers cover 35 cities (for urban) and 150 districts (for rural). The sample is spread across 22 states with dedicated callers across each state.
Town class – super metros, metros, class 1 towns
Age – 18-35, 36+
Gender – Male, female
Occupations – 10 occupations classified into 3 broad categories equivalent to high, medium and low-income groups.
GP village vs. other villages
Age – 18-35, 36+
Gender – Male, female
Occupations – 10 occupations classified into 3 broad categories equivalent to high, medium and low-income groups.
Survey Point is a data collection and analytics platform built to revolutionize the way people use data to solve problems.
Survey Point goes beyond collecting data and helps people, businesses and organizations keep track of their projects and brand, test ideas, work collaboratively, and share learnings.
