Our panel architecture
What to expect from panels, and what not
Panels are very useful for perception mapping. However, it is not the best method to arrive at critical, statistical estimates of behaviourial outcomes. But, if the intention is to unearth a trend or establish a situation analysis in a given area or among a population group, panel research is a very good option as it can be done quickly, and at a much lower cost than standard face-to-face surveys.